srMILANO : A STYLE STATEMENT, A SIGN THAT TURNS INTO AN ATTITUDE
sr MILANO pays tribute to he city of Milan and the glamour of its women: sophisticated, subtle, and yet impossible not to notice. It is both function and fun, bourgeoisie and rebellion. It is an invitation to break free of the rules as well as embrace a lighter and more feminine idea of a woman. Pumps, boots, slingbacks, booties and sabots all feature the squared heel with a mirrored metal plate and ventosa heels that define the structure, literally making a mark at every step. Every creation and every detail bears Sergio Rossi’s identity : cult of craftsmanship, devotion to tradition, and an obsession with the past if, and only if, this leads you into the present and the future.
YOUR OWN SERGIO ROSSI
The iconic sr1 collection, symbol of the brand's relaunch,is the protagonist of YOUR OWN SERGIO ROSSI, the new customization project in exclusive at Le Bon Marché Rive Gauche. The versatile styles will be available to personalize in never-seen-before options: a few easy steps allow you to style your own sr1. Pick your favorite shade from a wide color palette, enjoy unique combinations exploring materials and accessories, decorate the distinguished tongue with strass and with the iconic squared metal plaque available in new metallic options, add initials for a major personal style. Entirely hand made in Italy, #YourOwnSergioRossi will be sent four to six weeks later directly from the Sergio Rossi factory in San Mauro Pascoli, where magic and reality come together.