PSWL, THE ELEVATION OF BASICS
In November of 2017, Proenza Schouler launched PSWL. An extension of the ready-to-wear collection, PSWL is an in-depth development of categories Proenza Schouler has touched on over the years. The pop up at Le Bon Marché will be dedicated to PSWL and will have a presentation of denim, t-shirts, sweatshirts and casual outerwear. It is available exclusively at Le Bon Marché in France.
The installation will be an expansion of the NYC Greene Street Proenza Schouler boutique, bringing a cool, urban and graphic vibe to Le Bon Marché: brushed pastel colors, aluminum, branded black & white carpet will be featured throughout the installation.