Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, ERDEM has come to be synonymous with versatile yet powerful femininity.

Fantasizing about displaced interpretations of time, Pre-Fall 2017 approaches the 1940s from a cinematic perspective where fiction trumps fact. A heightened feeling of escapism borrowed from the Post-War period provides a sentiment of optimism and willingness for glamour by way of make-do and mend.