Fresh is pure beauty
It all started with a soap
In 1991, Lev Glazman and Alina Roytberg created the perfect gift, a set of soaps wrapped in artisanal paper, tied with a delicate wire, and topped with a semi-precious stone. With their amazing scents and nourishing formula, these soaps were the start of Fresh. Born in Boston and raised in New-York, the brand has evolved into a full line of lifestyle products spanning skincare, bodycare, fragrance, haircare, and home.
Meet the founders
In 1991, Lev Glazman and Alina Roytberg opened an apothecary store in Boston, curating upscale, natural beauty products from around the world. The now iconic Oval Soap sparked Lev and Alina's passion for transforming everyday routines into sensorial rituals that are as indulgent as they are effective. Lev and Alina continue to instill their unyielding devotion to authenticity and craftsmanship into Fresh today.
Natural ingredients are the core of Fresh products. We are credited with a number of industry firsts and have pioneered the use of many natural ingredients in beauty, including soy, sake, and most notably sugar. Fresh continues to push the envelope, introducing new and effective natural ingredients to the beauty world.