FRESH is only available in store

01 44 39 80 00

Opening hours
Monday10:00 - 20:00
Tuesday10:00 - 20:00
Wednesday10:00 - 20:00
Thursday10:00 - 20:45
Friday10:00 - 20:00
Saturday10:00 - 20:00
Sunday11:00 - 19:45
Special hours
Le Bon Marché will be open from 10 am to 10 pm on Monday, April 22

Fresh is pure beauty

It all started with a soap

In 1991, Lev Glazman and Alina Roytberg created the perfect gift, a set of soaps wrapped in artisanal paper, tied with a delicate wire, and topped with a semi-precious stone. With their amazing scents and nourishing formula, these soaps were the start of Fresh. Born in Boston and raised in New-York, the brand has evolved into a full line of lifestyle products spanning skincare, bodycare, fragrance, haircare, and home.

Meet the founders

In 1991, Lev Glazman and Alina Roytberg opened an apothecary store in Boston, curating upscale, natural beauty products from around the world. The now iconic Oval Soap sparked Lev and Alina's passion for transforming everyday routines into sensorial rituals that are as indulgent as they are effective. Lev and Alina continue to instill their unyielding devotion to authenticity and craftsmanship into Fresh today.

Natural-born Pioneers

Natural ingredients are the core of Fresh products. We are credited with a number of industry firsts and have pioneered the use of many natural ingredients in beauty, including soy, sake, and most notably sugar. Fresh continues to push the envelope, introducing new and effective natural ingredients to the beauty world.

Lev and Alina launch the iconic Oval Soaps. They personally hand-wrap each in ornate paper.

The launch of the original, natural Brown Sugar Body polish marks the first sugar exfoliant on the market and ignites an industry-wide trend of using sugar in beauty products.

Soy Face Cleanser for all skin types is an extra-gentle gel cleanser that instantly whisks away everyday impurities and makeup-even mascara-without stripping the skin of essential moisture. 

Fresh expands its Skincare Collection with the now iconic Rose Face Mask, a first-of-its-kind treatment infused with real rose petals.

Fresh launches Sugar Rosé Tinted Lip Treatment, a rose-tinted lip balm whose success sets the stage for many more tinted lip treatments to come.

Fresh celebrates 25 years of innovation with a new approach to beauty, Vitamin Nectar. This groundbreaking franchise bridges the world of vitamins and skincare with the launch of Vitamin Nectar Vibrancy-boosting Face Mask.

Fresh is pure beauty. The fusion of effective natural ingredients, time-honored rituals, and modern science offers a sensorial experience with undeniable results that is completely unique to Fresh.