James Perse was born in Los Angeles, California in 1972. James’ childhood was split between the beach, the hockey rink and the floor of his father’s innovative Los Angeles boutique. James received an incidental education on fashion, modern architecture, furniture design and on the elegant and the clean-line.
In 1996, James founded his first namesake collection for women. Two years later, the brand launched an equally men’s collection, and later a line for babies and children.
Elegance and comfort, sophistication and simplicity, low maintenance high fashion : James has applied his visionary approach in every step of defining and developing the brand.