LA NOUVELLE is only available in store

La Nouvelle is a brand of women's lingerie, offering underwear that is unveiled and worn as fashion accessories, underwear that take over, for a natural woman, emancipated and refined. The models are drawn in France, in Marseille.

Behind La Nouvelle, are the creations of Alix de Moussac. Models with discreet elegance, inspired by the evanescent atmosphere of a Virgin Suicide, the sweet rocky voice of Nico, the candor rock of Marianne Faithfull, texts by Serge Gainsbourg hummed by Jane B. We find here a stroll between sweetness and impertinence.

Lingerie & Bain de Mer
Bon Marché
1er étage

01 44 39 80 00


Opening hours
Monday10:00 - 20:00
Tuesday10:00 - 20:00
Wednesday10:00 - 20:00
Thursday10:00 - 20:45
Friday10:00 - 20:00
Saturday10:00 - 20:00
Sunday11:00 - 19:45
Special hours
Le Bon Marché will be open from 10 am to 10 pm on Monday, April 22

La Nouvelle presents this season "Belle de Mai ", a warm and colored collection with Marseille's accent. The "Belle de Mai" is a cheerful woman, free, popular and elegant : she invite us to dance under her sun. We find in this collection the flagship models that made the success of the brand.

This season, it is enriched with new pieces just as feminine and elegant with new forms of bras and bodies, T-shirts ... La Nouvelle, strong of the success of the preceding seasons, offers this year a line of bath more extended. A wider choice of models and colors.