La Nouvelle is only available in store

La Nouvelle is a brand of women's lingerie, offering underwear that is unveiled and worn as fashion accessories, underwear that take over, for a natural woman, emancipated and refined. The models are drawn in France, in Marseille.

Behind La Nouvelle, are the creations of Alix de Moussac. Models with discreet elegance, inspired by the evanescent atmosphere of a Virgin Suicide, the sweet rocky voice of Nico, the candor rock of Marianne Faithfull, texts by Serge Gainsbourg hummed by Jane B. We find here a stroll between sweetness and impertinence.

La Nouvelle area at Le Bon Marché Rive Gauche

Lingerie department, 1st floor of Le Bon Marché

From Monday to Saturday from 10AM to 8PM.
Until 8.45PM on Thursday.
Sunday from 11 AM to 8PM.

+33 1 44 39 80 00

Opening hours
Monday10:00 - 20:00
Tuesday10:00 - 20:00
Wednesday10:00 - 20:00
Thursday10:00 - 20:45
Friday10:00 - 20:00
Saturday10:00 - 20:00
Sunday11:00 - 19:45

La Nouvelle presents this season "Belle de Mai ", a warm and colored collection with Marseille's accent. The "Belle de Mai" is a cheerful woman, free, popular and elegant : she invite us to dance under her sun. We find in this collection the flagship models that made the success of the brand.

This season, it is enriched with new pieces just as feminine and elegant with new forms of bras and bodies, T-shirts ... La Nouvelle, strong of the success of the preceding seasons, offers this year a line of bath more extended. A wider choice of models and colors.