Craftsmanship, progress and unequalled expertise with leather, LOEWE’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products. across multiple categories, including ready-to-wear, accessories and lifestyle. Spain is where LOEWE was born and remains the brand’s home. While its current landscape contains elements from places near and far and the Spanish legacy is expressed in modern ways, the heart of LOEWE still beats in Madrid, where all of its world-renowned leather goods continue to be manufactured.
Craftsmanship, progress and unequalled expertise with leather, LOEWE’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products. across multiple categories, including ready-to-wear, accessories and lifestyle. Spain is where LOEWE was born and remains the brand’s home. While its current landscape contains elements from places near and far and the Spanish legacy is expressed in modern ways, the heart of LOEWE still beats in Madrid, where all of its world-renowned leather goods continue to be manufactured.
The British writer and naturalist Robert McFarlane wrote in his book The Old Ways that, “Anyone who lives in a city will know the feeling of having been there too long.” The obvious antidote to this urban malaise is to switch off and head into the great outdoors. With that in mind, LOEWE launches a permanent line of f unctional essentials for men. The Ready-to-Wear collection and accessories are designed fornature. Practical and refined, Eye/LOEWE/Nature is an innovative take on utilitarian standards that offer both style and substance.
Loewe area at Le Bon Marché Rive Gauche
Men Department, Lower ground floor
From Monday to Saturday, from 10AM to 8PM.
Until 8.45PM on Thursday.
Sunday from 11AM to 8PM.
Contact: +33 1 45 44 06 96
Opening hours
Monday
10:00 - 20:00
Tuesday
10:00 - 20:00
Wednesday
10:00 - 20:00
Thursday
10:00 - 20:45
Friday
10:00 - 20:00
Saturday
10:00 - 20:00
Sunday
11:00 - 19:45
The Man
The Eye/LOEWE/Nature man is drawn to nature with an intrepid outlook that takes him to all corners of the earth. He is fascinated by the whys, whats and wheres that define a place and its people. He cares about the quality of what he buys and how he looks.
The Clothes
Parkas constructed from technical material and jumpers knit from partly recycled cotton fibre join outerwear, cargo shorts, trousers and shirts in this casual line of apparel. Far from the subdued hues of traditional outdoor attire,Eye/LOEWE/Nature benefits from an uplifting palette of vibrant colours.
The Accessories
Taking advantage of the country’s craft heritage and high-tech expertise, all accessories are manufactured in Japan. Hand-sewn from high-grade canvas with calfskin trim, the Eye/LOEWE/Nature backpacks are intended to skip effortlessly from countryside to commute with added cushioning and support. Interior zip pockets also allow for thesafe storage of laptops or tablets and the vivid colourshave contrasting white stitching. Tote bags and sling sacks add a contemporary touch to accessories designed for those who live and work on the go.
The Campaign
British actor Josh O’Connor travelled to the wilds of Cap de Creus — Spain’s untamed easternmost reaches — to test Eye/LOEWE/Nature in its natural environment. The campaign and new ‘Eye’ insignia were developed by M/M Paris.For every Eye/LOEWE/Nature product sold in 2019, LOEWE will donate 15€ to help fight plastic pollution. The collection hits stores in January.
