Jonathan Anderson is Loewe’s creative director. Anderson was born in 1984 in Northern lreland. After graduating from the London College of Fashion in 2005, he established himself as one of the most acclaimed talents in the industry.
Under Anderson, Loewe started a new chapter, presenting itself to the world more multi-faceted and dynamic than ever. Anderson’s first ready-towear collections for Loewewere presented in 2014. Streamlined, ultrasoft leather accessories are given a playful dynamic in the shapes of animals, and the T Pouch, now a bestseller, is the perfect hand carry accessory.
LOEWE SUNGLASSES, EXCLUSIVE POP-UP AT LE BON MARCHÉ RIVE GAUCHE UNTIL JULY 29th
Craftsmanship, experimental spirit and expertise in leather: these are the three pillars of LOEWE that also define this new eyewear collection made in collaboration with Thélios. For Fall 2018, innovative and graphic shapes have been conceived to echo the Maison’s strong identity and iconic products.
The mix of man-made materials (leather, metal, acetate), the sophisticated use of gradient lenses and the choice of audacious structures make this collection radical, driven by distinct creative standards for the future of LOEWE’s eyewear category.
The Puzzle, a completely new bag design by Anderson, his first for the house, adds a novel character to Loewe’s range of iconic accessories, pairing of-the-moment functionality and aesthetics with ingenious construction and incredible softness.
SPRING-SUMMER 2018
Photographed at Paris’ Maison de l’UNESCO, this campaign showcases the house’s ready-to-wear Spring Summer 18 Women’s collection by Jonathan Anderson featuring double self-portraits of Fumiko Imano alongside Dutch model Saskia de Brauw.
Fumiko Imano’s practice focuses on self-portraiture across photography, video and installation. Her ‘Twins’ series is a reaction to settling in Hitachi, Japan, after spending her childhood in Brazil and early adulthood in London and Paris. Feeling alone, Imano began to cut and paste 35mm self-portraits to create seemingly-candid collages of herself in the company of an imaginary twin sister.
