GEEK MAIS CHIC

Event | February 22, 2019

GEEK MAIS CHIC DU 23 FÉVRIER AU 22 AVRIL AU BON MARCHÉ

Le Bon Marché has created an event that will uncover the geek within you. Transport yourself to a 3D world, personalise a T-shirt with the sound of your own voice, customise a pair of mocassins and watch them come to life in a film, design your own trainers or even a unique fragrance. Practical, poetic, unsettling, utopian, it’s up to you to choose the right programme for you. Be imaginative, daring, juggle with the codes, solve all the algorithims. You’re going to see the virtual become real. Geek? But chic! A brief glimpse of a journey that can be experienced at Le Bon Marché, from almost a hundred experiences !

PLAYING TRUANT

Create the graphic for the Smartwater illuminated wall, paint an XXL digital face at Ralph Lauren, fully immerse yourself in a Delvaux film, or escape with IWC riding a virtual motorbike. And in the meantime why not enjoy a digital cocktail from your favourite brands, like Moynat or La Mer, prepared by the robot mixologist from Kauntom.


Digital technology offers you a sensory experience !

APPLIED BEAUTY

Compose your fragrance by playing on a digital organ ? Create your lipstick to the nearest pixel ? Scan your face to find the ideal skincare ? Reveal your inner artist.


Guerlain, Yves Saint Laurent, La Bouge Rouge, Kiehl’s and even Bobbi Brown will turn your desires into a beauty instant.

A PERSONALISED MESSAGE

Sing into a mike, draw on a screen, express your individulaity and transpose your creativity onto a Levi’s T-shirt, an Atelier Amelot tote bag, iconic Tod’s moccasins, or the essential Rains coat.


Experience personalisation in the digital era.