LET'S GO LOGO !, THE CAPSULE COLLECTION
LET'S GO !
From February 24th to April 1st 2018, come and discover at Le Bon Marché Rive Gauche the exclusive capsule collection of Let's go Logo !. More than 130 brands are invited to play with their logo and tell a new and exclusive story.
FEB 28th 2018
DO WHAT YOU WANT WITH YOUR LOGO
Inside the brands, many are the logos which have found a completely new medium. Since logos can go on holidays too, LIVY, TOD'S or LA NOUVELLE please slide sports lovers thanks to surfboards while MARCO DE VINCENZO signs a range of beach accessories. ERES imagines for pool lovers the perfect lifeguard combination: pool slide shoes, a whistle and a pair of swim noodles will make you "Eresistible", as written on the t-shirts. ROGER VIVIER and ANCIENT GREEK SANDALS reinvent the pool slide shoe and make it more wanted than ever. Outdoor leisure activities lovers will appreciate the VUARNET equipment for picnics: a folding table and the already cult frisbee.
BE YOURSELF, BE OTHER, BE EXCLUSIVE
Freedom of expression and extreme creativity describe the products of the Let's Go Logo ! exhibition. For the very first time, ISABEL MARANT tries horticulture with her gardening gloves while AMI rides with a black and red helmet and MOTHER designs a motorcycle driver's outfit. If you are more into no-license-needed means of transport, you will find at SPRING COURT, HARTFORD and MADLORDS skateboards, roller skates or scooters. No logo brands such as MANSUR GAVRIEL and CÉLINE wanted to be part of the exhibition as well with exclusive adorned carrier bag or clutch.
From young designers to key players of the luxury world, beauty labels and home decor brands, everyone has expressed the will to join such a unique, surprising, playful and exclusive event.