THE LE BLANC SALE, RIVE GAUCHE
FROM TUESDAY 26 DECEMBER TO MONDAY 4 FEBRUARY: THE LE BLANC SALE, RIVE GAUCHE
Every winter, after the holiday season, the traditional “mois du Blanc” (the White month) seasonal sale returns to la Rive Gauche. Don’t miss this chance to enjoy discounts of 30% to 40% on a selection of home linens, bedding and tableware. The idea for the “mois du Blanc” sales came from Aristide Boucicaut; one snowy January day, feeling disheartened by the empty shelves after the holiday season, he decided to discount his linen stock to fill up the shelves. At that time, home linens were not yet available in a range of colours: sheets, towels and pillowcases were all white. For this reason, at the start of the 20th Century, Artistide Boucicaut created the “mois du Blanc” sales, a concept which many other retailers have since adopted, and which is a highlight in the middle of the long winter months.