MEET: LRNCE AND LE FIL ROUGE PARIS

Portrait | JUNE 6th 2018

LE BON MARCHÉ RIVE GAUCHE PAYS TRIBUTE TO CRAFTSMANSHIP

This Summer, Le Bon Marché Rive Gauche pays tribute to creation, craftsmanship and designers from all over the world.


On this occasion, meet two young designers who establishes their own label to spotlight their single know-how.
To begin with, let's have a talk with Laurence Leenaert. From Belgium but now settled in Marrakech, she daily works with Moroccan craftsmen and crafstwomen to create unique and sunny decorative items under the name of LRNCE. Then, let's seat with Sophie Ventura, who created the brand Le Fil Rouge Paris and designs light fixtures made of surprising weavings and game materials.

LIFE OF A NOMAD, LIVING BETWEEN MARRAKECH AND BRUSSELS: LAURENCE LEENAERT, LRNCE FOUNDER

Chasing the sunlights, the young Belgian designer Laurence Leenaert settled in Marrakech a few years ago to create decorative items in ceramics, wool, cane and leather. While paying tribute to Moroccan craftsmanship, she mixes her cubic influences and her own vision of home design on the creations of her brand, LRNCE.


Tell us more about the story of LRNCE...


I launched LRNCE four years ago and started by creating handmade bags conceived with different fabrics. Then, I settled in Marrakech in 2015 and extended my range of products while focusing on decorative items. All my creations are handmade in Marrakech and are born from my creativity and Moroccan craftsmen and craftswomen's know how.


You can create sandals as well as mirrors or blankets. Could you describe the range of products available at Le Bon Marché Rive Gauche?


We are offering an extensive selection of products, from fabrics to ceramics or mirrors. By the way, you can find in Le Bon Marché Rive Gauche a wide range of textile goods (hand-embroidered wool blankets or pillows), cane mirrors, as well as vases, glasses or ceramic plates.

How did you discover Morocco's craftsmanship? Where is your inspiration from?


I discovered the wealth of the Moroccan know-how when I settled in Marrakech. We use the traditional Moroccan art of weaving to create textile goods. The pillows and blankets are handmade on traditional weaving machines by Moroccan weavers.
I took time to experience new techniques, new materials, new combinations before we ended up with the products you can see. The inspiration comes from our daily life in Marrakech, the people we met, the interactions we had with crafstmen, the spontaneous combinations of some materials, but aussi from what I learnt of art and design back in Belgium.


What are your future projects?


I'd like to go on exploring techniques of Moroccan crafstmanship and to figure out how we could assimilate and modernize it according to our vision of design. This is what give us the spur to create new things. We're also working on some new exciting project but I can't tell you more for now!

CANE MIRROR, EMBROIDERED BLANKET AND CERAMICS ARE AVAILABLE ON THE 1ST FLOOR OF LA GRANDE ÉPICERIE DE PARIS

FROM COUTURE TO WEAVED LIGHTS: SOPHIE VENTURA, LE FIL ROUGE PARIS FOUNDER

From her past working in Couture, Sophie Ventura keeps being attracted to treasured materials and traditional know-how. While creating Le Fil Rouge Paris in 2015, she is committed to create on-demand and customized items from exclusive weaving techniques.


How was born Le Fil Rouge Paris?


After years of experience in high-end embroidery workshops in Paris, started to acquire a taste for treasured materials, textiles and the search of perfection. Le Fil Rouge Paris was born in 2015 and I wanted to create on-demand and customized decorative items, from design to production and using an exclusive weaving technique based on refined materials and a strong know-how.
At first, it was all about weaved materials, designed on-demand to create decorative and practical surfaces. Then the idea of making lights quickly came: CLINDRO stand lamps and PEZZI wall lights were born.

How did you come with the idea of creating only tailor-made or single creations? Was it a way to answer your customers' need?


Each piece is unique and matches our concept to only propose handmade and high-end products. The tailor-made creation takes fully part in the process. Being able to customize a product, by its color, its pattern or the weaved materials, according to the tastes and personal world of a customer, this adds extra charm to the creation.
But thinking about new products, working with our clients while listening to their wishes, it's also a pleasure and a challenge for me!


What are the current design trends according to you?


We're paying attention again to know-how, beautifully well-made products, to crafstmanship. From now on, there's a true marriage between hand skills, technicality and reflexion about design.

LE FIL ROUGE PARIS'S GIANT LIGH BULBS ARE AVAILABLE ON THE 2ND FLOOR OF LA GRANDE ÉPICERIE DE PARIS

Les tendances design du moment mettent à l'honneur le savoir-faire, le beau bien fait, le travail des mains.