CHARLOTTE DE FAYET, THE FACE OF THE MOLLI KNITWEAR LABEL
Since 2015, Charlotte de Fayet has been reviving the Molli brand, which had, from 1886 and until then, focused on children's clothing. The brand started out as a manufacturer of fine-knit underwear for adults and then focused exclusively on children's wear from the 1950s onwards. While maintaining the brand's DNA Charlotte de Fayet has created a ready-to-wear range for women who love buying clothes for themselves and look for comfort and ease of wear above all. Le Bon Marché went to meet her at the pop-up store that has been set up on the second floor of the store for the end-of-year festivities. Fine tops and garter-stitched scarves can be customised there and turned into unique pieces. Let’s meet her!
MOLLI, CUSTOMISED KNITWEAR AVAILABLE AT LE BON MARCHÉ
Why did you decide to take over the Molli brand?
When my second child was born, when I was 35, I wanted to set up a business. Chance made me take over Molli, a brand with a sublime world and real potential. What I like about Molli is that it is a brand with a history (it is 130 years old) and has expertise in knitwear that has been renowned for several generations. When I started at Molli, I made women close to me who knew the brand do its Chinese portrait. The result was a very clear range of images, words and values; this served as the basis for my work to define the brand’s world and ensure a consistent artistic direction.
How did you go about revamping the brand?
For me, the women’s collection had to be a natural continuation of Molli’s one-hundred-year history. When you have dressed a newborn in Molli knitwear, you want to have the same refined knitwear for yourself. I decided to keep the brand’s iconic stitch – the garter stitch – which is knitted with special finesse and using high-quality pure virgin wool yarn, as well as all the refined details which are part of the brand’s signature. I tried to add modernity by offering womenswear: tops, skirts and trousers that make you feel good and elegant at the same time.
Photo opposite: Charlotte de Fayet
How do you choose the materials that you use?
The basis for Molli collections is the yarn that is used to create the stitches and then the models. We only use carefully selected natural pure virgin wool or pure combed cotton yarn of the highest quality. We work with family workshops in France and Italy, which we chose for their valuable expertise.
Who is the Molli woman? What does she have in common with the Rive Gauche woman?
The Molli woman loves fashion without being a fashion victim. She is curious, carefully selects her wardrobe and loves to discover niche labels offering high-quality pieces with a beautiful history.
You are holding customisation workshops at Le Bon Marché during the month of December. Can you tell us what they involve?
We are giving customers the chance to personalise a Molli scarf or top with their initials, to make it unique. This will also remind people of those vintage embroidered blouses that are sometimes found in family attics!
Photo opposite: Removable DINA collar
Come to personalise your Molli piece with your initials on Saturday 16 December, on the second floor of Le Bon Marché, from 3pm to 7pm.
We only use carefully selected natural pure virgin wool or pure combed cotton yarn of the highest quality.
Cotton flower candles in small knitted pouches.
Personalised BRINA garter-stitch scarf with picot edging.
Molli wardrobe perfume.