Welcome to the new lingerie department!

At Le Bon Marché Rive Gauche, lingerie is at the heart of fashion

The first floor of Le Bon Marché is continuing its transformation and is opening a revamped lingerie department. Regarded as a natural extension of fashion, lingerie is enhanced by a permanent spacious area dedicated to bathing in the sea and is part of decor that has been inspired by modern houses: natural light, ample space, high-quality materials, collectible furniture, etc. To complete this very Parisian experience, lingerie personalisation and nails are entrusted to two experts, Notify and Kure Bazar. Le Bon Marché has selected its favourite brands for you. With up-and-coming designers and more traditional expertise, now is the time to discover the diversity and beauty on offer in the new lingerie department.

SEPT, 1 2017

The sets from the JOLIES MÔMES brand, available exclusively at Le Bon Marché, will allow you to rediscover Calais-Caudry lace, combined with a variety of silks and prints. Each piece is limited edition to give you the pleasure of owning almost one-of-a-kind pieces in your wardrobe.

The lingerie from CARINE GILSON, made using Lyon silk and Chantilly lace – the designer’s materials of choice – are designed in her workshop in Brussels, which is the quintessence of refinement and perfection. This intimate marriage of silk and lace, between fluidity and finesse, makes the brand’s creations immediately recognisable.

If you would rather relax at home in lounge wear, you will be seduced by a SMINFINITY set, where soft shades and materials are the focus.

YASMINE ESLAMI presents subtly sensual lace lingerie, which inspires lightness. Soft and elegant lingerie, which flatter a variety of bodies, with influences from London, where the designer lived for ten years.

With its Parisian feel, the MADAME AIME brand restyles feminine basics to offer timelessly elegant collections, which are comfortable and simple at the same time. The exclusive colours, which are developed in the brand’s studio in Paris, result in subtle, unique and refreshing colours.

To feel sporty, feminine and effortlessly sexy, go for a STELLA MCCARTNEY set. We’d take our pick from the latest collection, which celebrates floral prints from the ready-to-wear collection. We like the comfort of the materials combined with mesh that ensures excellent hold, with sophisticated details.

© Photographie Yasmine Eslami par Olivier Zahm

We just love the “La Nouvelle” brand

Worn under a tank top, a dropped armhole vest or an unbuttoned shirt with a deep neckline, the Georgia triangle bra will peek through subtly and accessorise the outfit.

Dare to wear underwear as outerwear with the Angele bra! With its lace and sparkling tulle, this design plays with transparency. Wear under a floaty blouse or a low-back top.

The Goldie body: a simple and timeless cut, with disarming charm and simplicity. With its round neckline, it goes with a skirt, jeans or trousers. The fashion weapon for this winter, teamed with the softness of a cashmere cardigan.

Visit the new lingerie area on the first floor of your store